Место в
рейтинге |
Брэнд | рыночная
стоимость
($ млрд) | по
отношению
к 2001
(%) |
страна |
|---|
| 1 | Coca-Cola | 69,637 | 1% | U.S. | | 2 | Microsoft | 64,091 | -2% | U.S. | | 3 | IBM | 51,188 | -3% | U.S. | | 4 | GE | 41,311 | -3% | U.S. | | 5 | Intel | 30,861 | -11% | U.S. | | 6 | Nokia | 29,970 | -14% | Finland | | 7 | Disney | 29,256 | -10% | U.S. | | 8 | McDonald`s | 26,375 | 4% | U.S. | | 9 | Marlboro | 24,151 | 10% | U.S. | | 10 | Mercedes | 21,010 | -3% | Germany | | 11 | Ford | 20,403 | -32% | U.S. | | 12 | Toyota | 19,448 | 5% | Japan | | 13 | Citibank | 18,066 | -5% | U.S. | | 14 | Hewlett-Packard | 16,776 | -7% | U.S. | | 15 | American Express | 16,287 | -4% | U.S. | | 16 | Cisco | 16,222 | -6% | U.S. | | 17 | AT&T | 16,059 | -30% | U.S. | | 18 | Honda | 15,064 | 3% | Japan | | 19 | Gillette | 14,959 | -2% | U.S. | | 20 | BMW | 14,425 | 4% | Germany | | 21 | Sony | 13,899 | -7% | Japan | | 22 | Nescafe | 12,843 | -3% | Switzerland | | 23 | Oracle | 11,510 | -6% | U.S. | | 24 | Budweiser | 11,349 | 5% | U.S. | | 25 | Merrill Lynch | 11,230 | -25% | U.S. | | 26 | Morgan Stanley | 11,205 | нет
данных | U.S. | | 27 | Compaq | 9,803 | -21% | U.S. | | 28 | Pfizer | 9,770 | 9% | U.S. | | 29 | JP Morgan | 9,693 | нет
данных | U.S. | | 30 | Kodak | 9,671 | -10% | U.S. | | 31 | Dell | 9,237 | 12% | U.S. | | 32 | Nintendo | 9,219 | -3% | Japan | | 33 | Merck | 9,138 | -6% | U.S. | | 34 | Samsung | 8,310 | 30% | S. Korea | | 35 | Nike | 7,724 | 2% | U.S. | | 36 | Gap | 7,406 | -15% | U.S. | | 37 | Heinz | 7,347 | 4% | U.S. | | 38 | Volkswagen | 7,209 | -2% | Germany | | 39 | Goldman Sachs | 7,194 | -9% | U.S. | | 40 | Kellogg`s | 7,191 | 3% | U.S. | | 41 | Louis Vuitton | 7,054 | 0% | France | | 42 | SAP | 6,775 | 7% | Germany | | 43 | Canon | 6,721 | 2% | Japan | | 44 | IKEA | 6,545 | 9% | Sweden | | 45 | Pepsi | 6,394 | 3% | U.S. | | 46 | Harley-Davidson | 6,266 | 13% | U.S. | | 47 | MTV | 6,078 | -8% | U.S. | | 48 | Pizza Hut | 6,046 | 1% | U.S. | | 49 | KFC | 5,346 | 2% | U.S. | | 50 | Apple | 5,316 | -3% | U.S. | | 51 | Xerox | 5,308 | -12% | U.S. | | 52 | Gucci | 5,304 | -1% | Italy | | 53 | Accenture | 5,182 | нет
данных | U.S. | | 54 | L`Oreal | 5,079 | нет
данных | France | | 55 | Kleenex | 5,039 | -1% | U.S. | | 56 | Sun | 4,773 | -7% | U.S. | | 57 | Wrigley`s | 4,747 | 5% | U.S. | | 58 | Reuters | 4,611 | -12% | Britain | | 59 | Colgate | 4,602 | 1% | U.S. | | 60 | Philips | 4,561 | -7% | Netherlands | | 61 | Nestle | 4,430 | нет
данных | Switzerland | | 62 | Avon | 4,399 | 1% | U.S. | | 63 | AOL | 4,326 | -4% | U.S. | | 64 | Chanel | 4,272 | 0% | France | | 65 | Kraft | 4,079 | 1% | U.S. | | 66 | Danone | 4,054 | нет
данных | France | | 67 | Yahoo! | 3,855 | -12% | U.S. | | 68 | Adidas | 3,690 | 1% | Germany | | 69 | Rolex | 3,686 | 0% | Switzerland | | 70 | Time | 3,682 | -1% | U.S. | | 71 | Ericsson | 3,589 | -49% | Sweden | | 72 | Tiffany | 3,482 | 0% | U.S. | | 73 | Levi`s | 3,454 | -8% | U.S. | | 74 | Motorola | 3,416 | -9% | U.S. | | 75 | Duracell | 3,409 | -18% | U.S. | | 76 | BP | 3,390 | 4% | Britain | | 77 | Hertz | 3,362 | -7% | U.S. | | 78 | Bacardi | 3,341 | 4% | Bermuda | | 79 | Caterpillar | 3,218 | нет
данных | U.S. | | 80 | Amazon.com | 3,175 | 1% | U.S. | | 81 | Panasonic | 3,141 | -10% | Japan | | 82 | Boeing | 2,973 | -27% | U.S. | | 83 | Shell | 2,810 | -1% | Britain/Net
h. | | 84 | Smirnoff | 2,723 | 5% | Britain | | 85 | Johnson & Johnson | 2,509 | нет
данных | U.S. | | 86 | Prada | 2,489 | нет
данных | Italy | | 87 | Moet & Chandon | 2,445 | -1% | France | | 88 | Heineken | 2,396 | 6% | Netherlands | | 89 | Mobil | 2,358 | -2% | U.S. | | 90 | Burger King | 2,163 | -11% | U.S. | | 91 | Nivea | 2,059 | 16% | Germany | | 92 | Wall Street
Journal | 1,961 | -10% | U.S. | | 93 | Starbucks | 1,961 | 12% | U.S. | | 94 | Barbie | 1,937 | -5% | U.S. | | 95 | Polo Ralph Lauren | 1,928 | 1% | U.S. | | 96 | FedEx | 1,919 | 2% | U.S. | | 97 | Johnnie Walker | 1,654 | 0% | Britain | | 98 | Jack Daniel`s | 1,580 | 0% | U.S. | | 99 | 3M | 1,579 | нет
данных | U.S. | | 100 | Armani | 1,509 | 1% | Italy |
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